Master Planning, Place Making and Curation
The Opportunity:
Identify and secure the best site for a dominant designer outlet village serving the Midlands.
Clients: Rioja Developments and U&I Plc
Stakeholders: Cannock District Council; Staffordshire County Council; HMA Architects.
What we envision:
Through Rioja a top 5 UK Designer Outlet Village on completion of both phases.
What we have revealed so far:
With Rioja, the best site in the Midlands equidistant from Bicester and Cheshire Oaks.
What we have delivered so far:
Project: Planning consent for Mill Green Designer Outlet Village:
Mill Green
Scale: 280,000 sq ft of restricted A1 retail and circa 1800 parking spaces to be developed in two phases on 30 acres of previously undeveloped land allocated for employment use.
Location: Cannock, South Staffordshire
Through Rioja full support of the Council as planning authority and separately as landowner.
Through U&I and Rioja the irrevocable planning consent.
Through Rioja selective funding and operator interest.
Compelling B2B marketing collateral to secure the site, development financing and pre-lets required.
Investment and Benefits
Values
Estimated value on completion £150m+
Business rates generation several million £ be assessed
£34m in annual Gross Value Add (GVA) (source Regeneris)
£17m of annual employment income (source Regeneris)
Employment generation
Now – nil as green field site allocated for employment uses B1 & B8
Future – over 1,200 on completion with an estimated 700 jobs in construction
Services
Targeted strategic off market site search and acquisition
Planning application support
Development consultancy
B2B marketing briefing and management

Mill Green Designer Outlet Village
The Square

Mill Green Designer Outlet Village
The Entrance

Mill Green Designer Outlet Village
The Square